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Cookie policy

Last updated: 16 September 2026

We keep it simple

MyBuildAlly uses only essential cookies to keep you logged in. For product analytics we use PostHog in cookieless mode by default: anonymous measurement that sets no cookies and stores nothing on your device. Analytics and advertising cookies (PostHog and Google) are set only if you accept them, and we never sell your data.

Essential cookies

These cookies are required for the site to function. They cannot be disabled.

CookiePurposeDuration
access_tokenKeeps you logged in to your accountSession
refresh_tokenRefreshes your login without re-entering credentials30 days

Analytics cookies (optional)

We use PostHog for product analytics. By default it runs in cookieless mode for every visitor: anonymous, with no cookies and nothing stored on your device, and your IP address is not retained. Google's tag runs in consent mode: in the UK and Europe, until you accept, it sends cookieless pings that carry no identifier, which Google uses to estimate overall visit numbers. The cookies in the table below (Google Analytics and PostHog) are set only if you accept analytics cookies via the banner. Outside the UK and Europe, where no law requires opt-in, Google's cookies are set unless you decline. Accepting also lets PostHog recognise you across visits and, if you are signed in, link analytics to your account.

CookiePurposeDuration
_gaGoogle Analytics, distinguishes unique visitors2 years
_ga_*Google Analytics, maintains session state2 years
_gcl_auGoogle Ads, links a sign-up to the ad campaign that brought you here90 days
ph_*PostHog, recognises your browser across visits (set only after you accept cookies)1 year

Advertising measurement

Google Analytics and Google Ads conversion tracking help us measure how visitors find MyBuildAlly and which ad campaigns lead to sign-ups. Without your consent that measurement is cookieless and carries no identifier; with your consent it uses the cookies listed above, which is what links a sign-up to the campaign that brought you here. We do not use social media tracking pixels, we do not sell your data, and we do not track you across unrelated websites.

Managing your cookies

You choose whether to accept analytics and advertising-measurement cookies when you first visit. You can change your mind at any time here: the button below opens the same settings, and switching them off returns you to cookieless, anonymous measurement. Essential cookies cannot be disabled as they are required for the site to function.

Switching off stops new cookies being set. Cookies already on your device stay until they expire or you clear them in your browser.

Questions?

For questions about our cookie policy, contact us at [email protected]